J. Wagner GmbH
FLEXiO: Cloud Effect
The FLEXiO is the universally applicable spraying system of the construction machine manufacturer J. Wagner GmbH. The latest version of the product also helps DIY-affiicionados to quickly and easily redesign their surfaces in a way formerly only used by professionals. The Founders produced the entire moving picture campaign for the new FLEXiO. In different formats the famous Eva Brenner presents the various functions and applications of the FLEXiO. In all films, Founders Reserve Media staged the product in a modern, untypically fashionable look, highlighting the dynamic and fun when spraying the colors with the product.
In the long version of the outdoor commercial Eva Brenner presents the complete package of the new FLEXiO. The long versions not only advertise the product, they are also explanatory clips that help using the new FLEXiO in the right way. Two teasers with different thematic focus (renovating and embellishing outdoors) give a quick glance into how to use the FLEXiO - and they create appetite for more. The teasers are used on the homepage and on the social media channels of our client.
Teaser Cloud Effect Makeover:
Client J. Wagner GmbH Agency Wächter & Wächter Worldwide Partner GmbH Creative Producer Robert Zahn Creative Director Aleksandar Jožvaj 1st Camera Michael Fischbacher 2nd Camera Adrien du Cos de Saint Barthelemy 1st AC Selina Nenning Gaffer Thomas Marzusch Boom operator Valentin Schlichter Stylist / Production Design Alexander Wuchterl Postproduction