CleverCookBook is the first internet portal for cooking recipes with an integrated calculator. But why would anyone need a calculator while looking for the meal one wants to cook? Well, because it filters the recipes according to the users financial budget. Smart, isn’t it? Founders Reserve Media produced a motion graphics animation to highlight all the portal’s features by using animated text- and color-cubes. In cooperation with the client, the Founders also outlined a guidebook for the creative framework and developed it further to an universal design concept.
Production Founders Resrerve Media Creative Director Jérôme Gemander Motion Graphics and Design Matthias Büchner